As a registered psychiatric nurse with extensive experience in mental health care, I bring a unique perspective to email copywriting. My background has equipped me with exceptional skills in understanding human psychology, behavior patterns, and emotional triggers - all essential elements in crafting compelling copy.
In psychiatric nursing, we're trained to listen actively, communicate effectively, and understand the underlying motivations behind people's actions. These same skills translate perfectly to copywriting, where understanding your audience's pain points and desires is crucial for creating persuasive content.
My months of experience in copywriting have allowed me to refine these skills specifically for email marketing campaigns, where every word counts and the right psychological trigger can mean the difference between a conversion and a deletion.
I combine scientific understanding of human behavior with proven copywriting techniques to create emails that don't just get read - they get results.
How my psychiatric nursing expertise enhances my copywriting capabilities
My nursing training gives me deep understanding of cognitive biases, decision-making processes, and emotional triggers that influence behavior - knowledge I apply to create more persuasive copy.
Years of therapeutic communication with patients translates to writing that builds trust quickly, addresses objections before they arise, and creates genuine connection with readers.
My ability to deeply understand and empathize with diverse individuals allows me to craft messages that resonate on a personal level with your target audience.
I analyze audience behavior patterns like a clinician assesses symptoms - identifying the root causes behind actions to create copy that addresses real needs and desires.
Just as I use therapeutic storytelling with patients, I craft compelling narratives in emails that engage readers emotionally and make your message memorable.
Months focused exclusively on email copywriting have honed my ability to craft subject lines that get opened, preview text that intrigues, and content that converts.
Examples of my work that demonstrate the power of psychology-infused copywriting
A 5-email onboarding sequence that increased user engagement by 37% by applying principles of behavioral activation therapy.
A compliance-focused email series for a medication adherence program that improved refill rates by 28%.
A launch email series that used principles of motivational interviewing to achieve a 42% open rate and 19% click-through rate.
A monthly newsletter that increased appointment bookings by 33% by addressing common mental health misconceptions.
"Abdulrazaq's emails for our mental health app outperformed all our previous campaigns. His understanding of psychological triggers is unmatched. Our conversion rates have never been higher."
CEO, MindfulApp
"Working with a copywriter who also understands healthcare is game-changing. Abdulrazaq's emails for our clinic not only increased bookings but actually improved patient compliance with treatment plans."
Medical Director, Urban Wellness Clinic
Download my 50-page ebook on professional copywriting with psychological insights
by Nr Abdulrazaq Mustapha
50-page comprehensive guide
Includes exclusive access to my email swipe file and psychological trigger cheat sheet.
Ready to take your email marketing to the next level with psychologically-optimized copy?
Whether you need email copywriting services, consulting, or just want to discuss how psychological principles can improve your marketing, I'd love to hear from you.
contact@abdulrazaqcopy.com
+1 (555) 123-4567
Based in Lagos, Nigeria - Working with clients worldwide
